Discover the Top Notes Collection, created to offer you 100 % Fresh notes lasting more than 10 hours!

Disrupting the codes of luxury once again, and working hand in hand with perfumers, AFFINESSENCE has succeeded in uniting what tradition has opposed:

FRESH and flamboyant notes, with the qualities that are the hallmark of the company’s success: INTENSITY, LONG-LASTING and EXCEPTIONAL TRAILS.

Sophie BRUNEAU, the creator of AFFINESSENCE, explains: “I have always been committed to satisfying consumers. In my 30-year career, I have always found “colognes” and fresh eaux de toilette pleasant, but despite all the promises, they have always caused consumers a certain amount of frustration: they lack intensity, and trail of course, but above all they lack long lasting persistence. Indeed, as fresh notes are the most volatile, they fade very quickly, and either the perfume is noticeably transformed olfactively, losing its identity and freshness, or it simply disappears, leaving the consumer disappointed and frustrated! It has always been a “challenge” in perfumery to create fragrances that are “fresh but long persistent”! A real expectation of consumers, as for myself… never satisfied until now!”

Just as we did when we created our 1st collection (the Base Notes Collection), we set out to think differently. To bring real progress in quality. Once again, we decided to break the codes: to break away from the usual pyramid structure of fresh fragrances and reinvent it. That’s how we came up with some highly innovative FRESH STRUCTURES. These revolutionary structures allow the fresh identity of our fragrances to last for hours.

More precisely? Today’s perfumers know how to ‘cut’ molecules and separate certain notes. For example, you may be familiar with patchouli ‘heart’: a patchouli from which the terpenes have been removed for notes that are sometimes too medicinal. For our part, we’ve selected the fresh parts of the base notes, their ‘heads’, to keep their weight and presence, but without their base scent! So you only smell the fresh, original notes we’ve chosen for you.