Sophie BRUNEAU, founder of AFFINESSENCE
I’ve always been drawn to perfumes. At an early age, I collected samples and adverts. I was a ballet dancer, piano player and sculptor, but out of all the arts it was perfume that I threw myself passionately into !
25 years’ experience in the perfume and cosmetics industry
As Marketing Director, I created, developed and launched a number of perfumes and cosmetics for several high-profile brands. I have a soft spot for brands which are deeply rooted in nature, where I can cultivate my passion for natural ingredients. I have always been determined to develop fragrances hand in hand with perfumers: directing the creative process while respecting their skills and artistic sensitivity. It is only in this way that we can create a product which resonates with every one of our senses.
In 2013, I decided to launch my perfume consultancy company, AFFINESSENCE. Aside from my olfactory expertise, I can offer a wide range of other services, from marketing strategies to a finished turnkey product.
I wanted to take my passion and conviction to the next level, and this is why I decided to launch my own perfume collection. This project has been growing in my heart for a long time : combining the audacity of a “base-focused” line of perfumes with the nec plus ultra in quality.
Creation must always go hand in hand with passion, so I wanted this artistic endeavour to be imbued with a real sense of meaning and a real connection to my brand, AFFINESSENCE.
Close your eyes and follow your instincts: choose “your” Parfum d’Excellence from the collection … and let yourself be carried away !